Peter Ivins Eye Care win Technology Practice of the Year at Optician Awards
Peter Ivins Eye Care, a local optical practice in Bearsden, Glasgow was awarded “Technology Practice of the Year” at the UK Optician Awards held recently in Birmingham’s NEC arena.
Commenting on the award, owner of the practice Peter Ivins said “We are extremely proud to win this award, as it endorses what we set out to achieve when we opened the new practice 4 years ago and it really says something to think we have been judged the best in the UK.
I and my colleague Craig McArthur were determined to build a practice based around preventative eye care, using the very latest and best technology available world-wide. We have invested heavily in technology, software and staff training to offer patients an experience that is a little different when it comes to eye care. We have challenged the traditional model used by opticians by concentrating less on the sale of spectacles and more on visual health, spending more time with people explaining carefully their visual status and vision correction options and most importantly offering lifelong continuous care and unlimited access to the practice through our unique Eye Care for Life plans. These allow us to offer not only world class eye care but also great optical products, glasses and contact lenses at reduced cost.
We were the first practice in the UK to install the fully integrated system by Zeiss which involves digital retinal photography, visual field analysis, and optical coherence tomography (OCT). The combination of this technology with sophisticated software analysis has brought a whole new dimension to screening in both glaucoma and macular conditions. We are also the first practice in Scotland to install the Oculus K5 system, which offers corneal mapping, tear film analysis and meibography which improves our ability to deal with dry eye and tear film problems. This technology and software also allows us to take contact lens fitting to a whole new level in the field of orthokeratology and myopia control in children.
We have seen a tremendous uptake by our patients of the practice concept and our practice has grown rapidly and is busy, mainly thanks to recommendations, which I guess is the real award”